White Label Online Casinos

A brand on someone else's platform

When you open an online casino, the name on the logo is not always the name of the company that runs it. Many casinos are white-label operations: a licensed company builds the platform, gets the games, sets up the payment systems and holds the gambling license, and then rents that whole package out to other businesses. Those businesses put their own brand on it, choose the colors and the logo, handle the marketing, and bring in the players. The games, the accounts, the cashier and the legal responsibility sit with the license holder, not the brand.

A close cousin is the turnkey operator. Here a company builds a complete, ready-to-run casino and hands the keys to a client who wants to be in the gambling business without building anything. The difference from white-label is mostly one of degree: a white-label brand sits on a shared platform with its own skin, while a turnkey client may get a more tailored setup. From the player's point of view, the important thing is the same in both cases: the brand you sign up with and the company licensed to take your bets can be two different entities.

You see this pattern everywhere in Asia's offshore casino market. Sites serving Cambodian players typically operate from jurisdictions like Panama, Anjouan, Mwali, Curacao, the Isle of Man and Malta⁶. The same is true for operators catering to Thai players, where the vast majority hold licenses issued in other jurisdictions, led by Curacao⁷. One brand, one license, one platform, and often several brands sharing all three.

A concrete example: Casino Days and Casino Khajana look like two separate casinos, with different names, different sites and different marketing. Both are operated by the same company, White Star B.V., incorporated in Curacao, trading under both names³. The terms and conditions of each site say so plainly. That is white-label and multi-brand operation in a nutshell.

The Philippines shows the same structure in a regulated form. PAGCOR, the national regulator, publishes a list of accredited gaming system administrators together with the registered brands and sub-brands each one runs⁸. One licensed company, several player-facing names. PAGCOR also publishes the registered domain names and URLs for each operator, so you can match a website to its licensed company directly⁵.

If you want to know who ultimately owns these operating companies, our page on who owns online casinos goes a level deeper.

Who you are actually dealing with

Here is the part that matters when something goes wrong: your account, your deposits and your dispute belong to the licensed company, not the marketing brand. If a withdrawal stalls, a bet is settled wrong or your account is closed, the entity that answers for it is the one named in the terms and conditions, holding the license shown in the footer.

That is why the terms matter more than the logo. Casino Days' terms open by telling you exactly who "we" are: White Star B.V., a company incorporated in Curacao, trading as Casino Days³. Casino Khajana's terms say the same thing under its own trading name⁴. When you accept those terms, you are contracting with White Star B.V., whichever of the two sites you joined.

The same pattern repeats across the industry. CoinPoker's terms name Precise Interactive Inc. as the company authorized to operate all real-money poker, casino and betting services on the platform under a license issued by the Anjouan Gaming licensing authority⁹. Lucky Red Casino's terms state it is licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros, under license number ALSI-202409030-F12¹⁰. Pinnacle's Anjouan terms cite license ALSI-2024 l 2052-FI2, issued for the provision of sports betting¹¹. In each case the brand is the front; the licensed company is the counterparty.

One more thing to understand: the license itself defines who it protects. Anjouan license ALSI-202412004-FI1, held by Precise Interactive Inc. for coinpoker.com, states that any disputes, claims or complaints arising from players situated within the excluded territories fall entirely outside the regulatory scope and will not be entertained¹². In plain terms, if you are playing from a country the license excludes, the license holder has no obligation to you under that license, and the regulator will not take up your complaint. Where you play from can matter as much as who you play with.

The Anjouan Gaming Authority itself does not provide direct support services to players; it requires licensed operators to signpost independent support resources instead¹³. So the chain of responsibility runs: you, the brand's support desk, the licensed company, and only then the regulator. There is no step where the regulator intervenes on your behalf as a matter of course.

For a wider view of how responsibility is shared and sublicensed, see our page on master licenses and sublicenses, and for what happens when accounts are closed or winnings voided, see when operators void winnings or close accounts.

Curacao licenses: accepted in more than 150 countries

Curacao is the workhorse license of the offshore casino world. Operator guidance describes the Curacao eGaming license as accepted in more than 150 countries¹, which is why it is the license you see most often in the footers of casinos serving Asian players. The vast majority of operators catering to Thai players hold licenses issued in other jurisdictions, led by Curacao⁷, and the same is true for sites serving Cambodians⁶.

The license comes in slightly different wrappers, and the footer wording varies:

• Casino Days says it operates under Curacao's e-gaming license No. OGL/2023/159/0076¹⁴
• Bitcasino's terms say the website operates under a Curacao gaming license issued by the CGA, the Curacao Gaming Authority¹⁵
• Casino Khajana's terms say it is regulated and authorized by the Curacao Gaming Control Board (GCB) to provide interactive games of chance via the website⁴
• 7BitCasino's support pages say all games are regulated under the license of Curacao¹⁶
• Jack, a provably fair casino, states it holds a Curacao eGaming license¹⁷

The names differ because Curacao reorganized its licensing regime, and different operators cite the body that issued their specific license. What they share is the jurisdiction: one small island issuing the license that covers a large share of the world's offshore casino brands.

For the player, the practical points are these. First, a Curacao license is real: it names a company, carries a number, and can be checked. Second, it is a permissive license: it lets the operator serve many countries, but each brand still publishes its own restricted-country list, which is often much longer than the license itself requires. Third, the license holder is the company named in the terms, which may run several brands at once, as White Star B.V. does³.

Pinnacle's Curacao terms are a good example of how a single operator structures this. The same company publishes separate terms and conditions for its Malta license, its Anjouan license and its Curacao license, each with its own restricted-country list¹¹. Which one applies to you depends on which license covers the product you are using.

Anjouan Internet Gaming License: what it covers and who is restricted

Anjouan is an autonomous island in the Union of Comoros, off the east coast of Africa, and its gaming license has become a common alternative to Curacao among crypto casinos and poker sites serving Asia. The license is issued by the Government of the Autonomous Island of Anjouan for the provision of online games of chance²⁰.

Brands currently holding it include:

• CoinPoker, which describes its Anjouan Internet Gaming License as ensuring it meets strict regulatory standards²¹, licensed by the Government of the Autonomous Island of Anjouan²²
• Lucky Red Casino, licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros, under license ALSI-202409030-F12¹⁰
• Pinnacle, for sports betting, under license ALSI-2024 l 2052-FI2¹¹

The license is specific and numbered. The one covering coinpoker.com is Anjouan Internet Gaming License No. ALSI-202412004-FI1, held by Precise Interactive Inc., and the Anjouan register confirms its operating status as valid as of September 26, 2026¹².

What does the license require of the operator? The register entry for ALSI-202412004-FI1 states the operator must provide functional responsible gaming tools, including self-exclusion and deposit limit capabilities¹². The Anjouan Gaming Authority requires licensed operators to signpost independent support resources, though it does not provide direct support services to players itself¹³.

Who is restricted? The excluded territories under ALSI-202412004-FI1 are: Australia, Comoros, France, the Netherlands, Spain, the United Kingdom and the USA, plus all FATF-blacklisted countries and sanctioned jurisdictions, and any territory deemed excluded by the Anjouan Offshore Financial Authority². The same license states that disputes from players situated within those territories fall entirely outside the regulatory scope¹².

The practical consequence deserves emphasis, said once and plainly: if you play from an excluded territory, the license gives you no protection, and a dispute with the casino has no regulator to appeal to. That is the single biggest difference between playing inside and outside a license's covered territories.

Restricted countries: FATF-blacklisted and sanctioned jurisdictions

Beyond the named exclusions on any single license, two categories of country are restricted almost everywhere: FATF-blacklisted jurisdictions and sanctioned jurisdictions. The FATF, the global anti-money-laundering body, maintains a list of high-risk jurisdictions, and licensing regimes like Anjouan's exclude all of them as a standard condition².

Individual operators then add their own lists, which are usually much longer. A few examples show how widely these vary:

Notice what appears on these lists: China, Japan, Myanmar, Singapore and the Philippines all show up on at least one operator's restrictions, even though these are among the biggest markets in Asia. Whether a site accepts you depends on the operator's own list, not just on the license. A Curacao license may be "accepted in more than 150 countries"¹, but any given brand can still refuse players from dozens of them.

The lists also change. Pinnacle's three sets of terms, for Malta, Anjouan and Curacao, each carry a different restricted list and different revision dates¹¹, and operators state that lists are updated as needed. A country that was fine last year may be off-limits this year, and vice versa. Our page on when an operator stops accepting players from a country covers what happens to existing accounts when that occurs.

For a fuller picture of which operators take players from which of the twelve jurisdictions we cover, see which online operators accept players from each jurisdiction.

How to check which license a casino brand really runs under

You do not have to take a casino's word for its license. Here is how to check, step by step.

Step 1: read the footer. Licensed online casinos display the registration number or logo of the licensing body in the website footer, in the style of "Licensed by PAGCOR", "Regulated by Curacao eGaming" or "Under Malta Gaming Authority (MGA)"¹. No license shown in the footer is itself a warning sign.

Step 2: open the terms and conditions. The terms name the licensed company, the trading name and usually the license number. This is where you find out that Casino Days is White Star B.V.³, that CoinPoker is Precise Interactive Inc.⁹, and that Lucky Red Casino holds Anjouan license ALSI-202409030-F12¹⁰. Our page on reading an online operator's terms walks through the clauses that matter.

Step 3: check the regulator's register. This is the step most players skip, and it is the one that catches fakes.

• For Anjouan, the authority runs an online validation page: enter the domain and the register shows the license number, the holder and the operating status. The entry for coinpoker.com, for example, shows Precise Interactive Inc. under license ALSI-202412004-FI1 with status valid¹²
• For the Philippines, PAGCOR publishes a list of accredited gaming system administrators with their registered brands, sub-brands⁸ and registered domain names and URLs⁵. PAGCOR has publicly urged players to check its list of licensees before accessing offshore gaming sites, precisely because fake sites exist²⁵
• The UK Gambling Commission gives the same advice in general form: check that the gambling business holds a license before transferring money into an account, and read the terms and conditions for each product so you understand what you are betting on²⁶

Step 4: match the domain, not just the brand. A license covers specific domains. PAGCOR's register, for instance, lists the exact domain names licensed to each operator, such as the domains registered to LUCKY TAYA GAMING CORPORATION⁵. A brand can hold a valid license and still have a clone site using its name; the register tells you which web addresses are genuinely covered.

If the footer license, the terms and the regulator's register all agree, you know who you are dealing with. If they do not agree, or the register shows no match, treat the site accordingly.

What to expect when you sign up

Once you have picked a site and confirmed its license, the signup process at a white-label casino is much the same as anywhere else, because the platform behind the brand handles it.

Identity verification. Expect to provide a picture ID, a copy of your passport, driver's license or national ID card, and a recent utility bill listing your name and address as proof of residence. Mega Dice lists exactly these as its verification documents²⁴, and Pinnacle states the same as the minimum for all customers before betting¹⁹. Some sites let you play first and verify at withdrawal; CoinPoker markets sports betting without upfront identity verification under its Anjouan license²². Verification is a licensing requirement, not the brand being difficult.

Responsible gaming tools. The Anjouan license requires operators to provide functional self-exclusion and deposit limit capabilities¹², and the authority requires operators to signpost independent support resources¹³. Our page on deposit limits, cool-off and self-exclusion tools explains how these work in practice.

Restricted-country checks. Your country matters at signup, not just in the small print. Operators prohibit individuals residing in restricted jurisdictions from using their services²³, and the lists are long and specific. Check before you deposit, not after a withdrawal is frozen.

The platform, not the brand, sets the experience. Because white-label brands share a platform, you may notice that two different casinos have identical game lobbies and identical cashier flows. That is not a coincidence: it is the same platform wearing two logos. The games come from shared providers, which our page on game providers behind online casinos explains, and the fairness of those games is checked through RNG certification and provably fair systems, covered in how online game fairness is checked.

Payments. Deposits and withdrawals run through the license holder's payment systems. Crypto casinos under Anjouan licenses typically accept a range of cryptocurrencies, while Curacao-licensed brands offer a mix of local payment methods for Asian markets. Our pages on payment methods offered to players in Asia and withdrawal times, limits and fees cover the details.

The one habit worth taking from this page: before you deposit anywhere, spend five minutes matching the brand to the license holder on the regulator's own register. It is the only check that tells you who is really standing behind the site.