William Hill

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App features at a glance

William Hill's app is built around three things happening at once: betting, watching and settling early. The operator describes it as giving you instant prices on thousands of markets, live streaming and advanced in-play scoreboards, all in one place¹. For anyone used to switching between a betting site and a separate stream, that combination is the main draw.

The practical setup is straightforward. You open the app, log in with your account, and you have the betting markets, the stream and the scoreboard on the same screen. You do not need a separate subscription to watch if you already hold an account, but the streaming service is tied to your account status. Only account holders may subscribe to live streaming services, and a non-account holder cannot subscribe at all³. So the stream is not something you can sample before signing up.

One small but useful feature is the notifications tab, which keeps users informed of maintenance notices that may require their attention⁴. That matters more than it sounds: if the app is going down for maintenance during a big match, you want to know before you try to place a bet, not after.

The app is available alongside the main website at williamhill.com². Both routes lead to the same account, the same balance and the same markets.

Live streaming and in-play scoreboards

Live streaming is one of the app's headline features, and it works the way you would expect: you log in, open the event you want, and watch while the markets move beside it¹. The in-play scoreboards are described as advanced, which in practice means you get more than just the score. You get the state of play that affects the odds.

The login requirement is firm. Customers must be logged in to watch live streaming⁵. There is no guest view. If you are logged out, or if your session has timed out, the stream will not play until you sign back in.

For players in Asia, this is worth thinking about before you commit. Live streaming quality depends on your connection, and a stream that buffers is worse than no stream at all when you are trying to follow an in-play market. If you are betting on a sport you cannot otherwise watch in your country, the stream is the reason to use the app rather than a competitor. If you can already watch the match on local television, the stream is a convenience rather than a necessity.

The scoreboards and the stream are designed to sit together with the bet slip, so the flow is: watch the event, see the odds shift, place or settle your bet, all without leaving the screen¹.

Bet, watch, cash out: how the app fits together

The operator sums up the app in three words: bet, watch, cash out¹. Each one is a separate function, but they are meant to be used together.

Bet. You get instant prices on thousands of markets¹. Instant matters here. In-play betting only works if the price you see is the price you get, and a slow app is a real cost when odds are moving.

Watch. Live streaming runs alongside the markets, with the login requirement described above¹.

Cash out. This lets you settle a bet before the event finishes, taking a return based on how things stand at that moment¹. It is not a guaranteed profit and it is not a refund. If your bet is losing, the cash out offer will be lower than your stake, and if your bet is winning, the offer will be lower than the full potential return. The value is that you decide when to stop.

Cash out is a feature that has become standard across major operators, and it is worth understanding how it behaves before you rely on it. The offer moves in real time. A cash out value you see now may be gone in thirty seconds. If you want to use it, you need to be watching the event, which is exactly why the app puts the stream and the scoreboard next to the bet.

For a first-time user, the sensible approach is to try cash out on a small bet first, so you can see how the number moves and how quickly it changes. There is no cost to trying it, and no penalty for declining an offer.

#YourOdds: requesting your own markets

This is the feature that separates William Hill from most operators in Asia. Customers can request their own markets via Twitter or through the app using the #YourOdds hashtag, which the operator then prices up¹.

In plain terms: if you want a bet that is not on the board, you ask for it. You send your bet idea with the hashtag, and the operator works out a price. If it prices the market, it becomes available to bet on.

The kinds of requests this suits are specific ones. A particular player to score in a particular match. A combination of events that no standard market covers. Something tied to a news story or a one-off event. Standard markets are already priced; #YourOdds is for the gaps.

A few practical points:

• You can submit through Twitter or through the app itself¹. The app route keeps it inside your account, which is simpler if you do not want your betting public.
• The operator prices the request. You do not set the odds, and you are not obliged to bet once a price is offered.
• There is no separate fee for making a request. If you bet on the resulting market, you pay the normal stake.
• Not every request will be priced. Some ideas are too obscure, too hard to model, or too close to something the operator already offers.

If you are used to betting only on football, basketball and the major racing markets, #YourOdds is the part of the app you are least likely to use. If you follow a niche sport or a specific league that gets thin coverage, it is the most useful thing here.

Custom markets: how pricing works

Once you have sent a request, the operator decides whether to price it and at what odds. The working behind that price is not shown. What comes back is a price, and the choice is to take it or leave it.

The pricing will reflect how likely the operator thinks the outcome is, plus its margin. A request that is easy to model, such as a well-known player to score in a well-covered league, will come back quickly and at a sensible price. A request that depends on something obscure will either come back at a wide price or not come back at all.

Two things are worth knowing before you rely on this:

1. The price is the price. There is no negotiation. If the odds look short to you, the answer is not to bet.
2. Timing matters. A request sent well before an event has a better chance of being priced than one sent an hour before kick-off.

If you want to see how custom pricing compares with standard markets elsewhere, the same principle applies across operators: the more unusual the bet, the wider the margin. You can see how other operators handle their markets in our Bet365 review and Dafabet review.

Customer support and help staying in control

William Hill says its team is on hand to help customers who feel they are not in control or just want someone to talk to¹. That is the operator's own line, and it is worth taking at face value: if you are worried about your betting, you can contact them directly.

Beyond the operator, every country in the region has its own helpline, and these are free and independent of any betting company.

• Singapore: the National Problem Gambling Helpline is 1800-6-668-668, and you can also use webchat if you want to stay anonymous⁶. The National Council on Problem Gambling also runs a hotline on 6354 8154⁷.
• Hong Kong: the Ping Wo Fund gambling counseling hotline is 183 4633⁹. The Jockey Club also publishes problem gambling help routes¹⁰.
• Thailand: the gambling consultation helpline is 0-2528-9999, press 9, for people who feel anxiety from gambling and their family members¹¹.
• Japan: the gambling consultation helpline is 0570-007-221, open Monday to Friday except national holidays and the year-end and New Year period, for people worried about becoming absorbed in buying betting tickets¹².

If you are in a country not listed here, your local health service will usually be able to point you to a gambling support service. The important thing is that the help exists and it is separate from the operator.

For players in Asia weighing up William Hill against other options, the practical questions are usually about access and payments rather than features. If you are in Hong Kong, our guide to online casinos in Hong Kong covers what is legal there. For South Korea, see online casinos in South Korea. For Thailand, online casinos in Thailand. For Vietnam, online casinos in Vietnam. And for Macau, online casinos in Macau.

If you are comparing operators more broadly, our 1xBet review and Stake review cover two of the other names players in the region ask about most.