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How to Lure Millennials to Play in Casinos 

April 11, 2020 79 0
How to Lure Millennials to Play in Casinos 

Casinos need to find a way how to lure millennials to play casino more. How? Find out here.

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Millennials from Thailand are indeed people who would like to follow popular trends even if it would cost them a lot of money. They spend 1.37 trillion Baht every year to buy trending products, mostly about gadgets. Unfortunately, some of these young people lose their capacity to pay their due loans because of mishandling their finances. Statistics say that 20 percent of the millennials default their loans, and half of them were in debt. 

According to The Bangkok Post, the average millennial in Thailand spends about 100,000 Baht every year, or 25 percent of their income. Their finances would go to the “must-have” products.

With this information, marketing experts will have an idea on how to lure millennials to play in casinos and how operators can adapt to their way of living. 

The Generations

There are now different generations that have their viewpoints on society and social habits. As well as their behavior towards the consumer industry on how they utilize the products and services. The behavioural patterns of the new generations administer an impact on the gambling industry as well. 

The generation raised in the digital world is now replacing the traditional old-school punters. Young people aged around 35-21 or were born between the early 1980s and 1997 are called the millennials. Their generation has characteristics that may put the casino industry in its decline.

The Scenario

The Lloyd D. Levenson Institute of Gaming, Hospitality & Tourism conducted a study about the young generation and concluded that they have less interest in casinos than the past generations. The millennials have 21% of them who believe that gambling is a significant activity, compared to 42% of the previous generations.

Casinos also start to be concerned about those who were born beginning from 1998, or the so-called Generation Z. They are now of legal age, and they have to learn some more about gambling platforms and how to adapt to the way of behaving of new players. 

Why are Millennials Losing Interest in Gambling?

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The gambling industry experts confirm that young people's interest in gambling is beginning to decrease. The experts need to understand their psychology by trying to engage with the millennials.

Immediate Satisfaction

Some studies declare the Millennials' way of spending their money more on beverages, nightclubs, similar forms of entertainment instead of gambling. This trend is happening because young people would want to experience pleasure and happiness in an instant and without any delays, a behaviour called “instant gratification.”

Young people live at a fast pace, and they expect immediate satisfaction. However, winning from your first try always seems impossible, as punters spend more time in casinos trying to figure out the best strategies to win the jackpot prize. Millennials, on the other hand, would choose ways of achieving pleasure in a natural way, such as shopping. They wouldn't mind spending their money on top trending products for the feeling of fulfillment instantly than waiting for the jackpot in a casino.

New Game Varieties

The millennials are rarely attracted to traditional casino games such as slots, blackjack, and poker, as they are more interested in other game types. They would rather play games with sophisticated and innovative designs as well as video games and skill-based games. Esports would be the millennials' preference as competitive gaming with its increasing enthusiasts and users.

How to Lure Millennials to Play Online Casinos

One of the best ways on how to lure millennials to play in casinos is to have a beautiful casino design. The gambling platform should be user-friendly, relatable, and alive.

The millennials are exposed to digital advancements since they were born, and they would like to benefit from the gambling platform. The game developers should step up with their design and graphics for online casinos and be innovative with engaging storylines, in which they can adapt from games from Xbox and PlayStation, in which millennials grew up.

The traditional casino slot machines lack the appeal to capture the interest of the millennials to play the game. The introduction of advanced options for the young players like betting on fantasy sports, and on Esports, or skill-based games may be one solution on how to lure millennials to play in casinos.

Esports (Electronic sports) are the video games competitions among professional teams or individuals with popular games like League of Legends, CS:GO, StarCraft 2, and Dota 2. 

Fantasy sports is online gaming to the real sport where players come together and team up with other real professional players. 

Skill-based games rely entirely on players' mental or physical skills with good reflexes and logic.

Upgraded Mobile Versions

Millennials spend most of their time using their smartphones in a fast-paced world. It is imperative to give them access to any gambling platform at any time and any place. Developers must provide a high-quality mobile and user-friendly version of the online casino. Millennials are most willing to spend money and time in finding the most suitable form of application for them.

Social Media Influencers

Social media influencers play a vital role in how millennials handle their finances and other decisions. It is a common trend nowadays, especially for the millennials to follow vloggers and celebrities who fabricate their photos, written posts, and videos. These influencers rack up big numbers in audiences and subscribers, and their perspectives matter; thus, their marketing is taking over the traditional option.

The main objective of influencers is to establish trust from their audience. They can achieve this by promoting different goods and services and developing friendly relationships. If the influencer's reputation is gaining positive feedback, they can be a great gateway through advertising, to promote the online casino, and this is a way on how to lure millennials to play in casinos.

The millennials might be able to help the gambling community by introducing different solutions and present above standards upgrades and for future development.

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A Better Gaming Floor

Land-based casinos should also step-up making proper arrangements and adjustments for their casinos to have a better game provider. The gambling industry has evolved in so many different ways to adjust to the growing generations. 

Develop a Creative Gameplay

Developing an impressive video game will surely attract millennials to play online casinos. It might also be a great way of attracting them is to provide real money for through points.

Marketing Strategies

There are a lot of developed marketing strategies and implemented already. Most of them have been successful and very effective. But many marketing experts say that advertising should also progress with modern times. Marketing experts should find more ways to be more authentic and not just the old marketing ways of casinos.

Generation X

Many people from the gambling industry say that gaming and casino marketers should not ignore the Generation X. They grew up with the budding of technology, especially with video games and mobile phones. This generation evolved their lifestyle by somewhat being “anti-social.” They are the types that wouldn't go to nightclubs. Generation X can be a big help in understanding how to lure millennials to play in casinos.

Understanding their Generation

Millennials can be a difficult generation to understand. But they play an essential factor in almost all the industries that we have. These young people may already go to concerts, shop, and even dine inside a casino. But this poses a problem on how to lure millennials to play in casinos. Having plenty of distractions around can be a challenge to the marketing experts. There would definitely be a solution to this, just like what experts did to other past generations – adapt to their lifestyle.

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